Unilever Magnum’s core objective was to inspire and engage consumers to unleash their inner beast as part of their pan-European marketing summer campaign. At AOL we knew our mobile first video approach was the perfect solution. It would deliver high quality interactive video content at scale across mobile, tablet and desktop to millions of Magnum consumers across different markets.
I was tasked with creating an interactive video quiz that sat on top of the Magnum 30 sec TV creative. This invited consumers to unleash their beast by answering a series of questions as the video played. At the end of the video the quiz decided which beast you were based upon how you answered the questions.