The Loft is a cross-device digital advertising format that keeps the advertiser’s message in view at the top of the page, remaining visible once the in-page element has scrolled off screen. Maximising view-ability gives the advertiser a strong on-page presence while the Loft’s built in functionality prevents this from spoiling the user experience.
Below are some examples of Loft creatives I have designed and built for various clients. They were all built using HTML5, Javascript and the Hammer.js gesture library.
