As the creative director and UX designer on this project, I guided the visual revamp of the Cutler and Gross online store — an esteemed British luxury eyewear brand known for its handcrafted, timeless designs
I began with discovery sessions with their e-commerce team to deeply align on user needs, brand ethos, and operational goals. The resulting design is elevated and minimal, drawing inspiration from the brand’s elegant craftsmanship and refined aesthetic, while ensuring the experience is intuitive and accessible. The client was exceptionally pleased with the outcome, praising both the brand-aligned simplicity and enhanced usability.
