3Working as part of the Fostr team I had the pleasure of redesigning the Estella Bartlett store. Shop-ability was a UX priority for the re-platforming but I also needed to maintain a feeling of affordable luxury throughout. This meant striking a balance between a clean design and some of the elements we associate with fast e-commerce stores. To increase shop-ability I included functionality like ‘quick buy’, user reviews and wish list on the product collection page and all add to cart calls to action were strongly represented. While on the product detail page customers could easily browse suggested items and shop the featured look. Of course UX best practice was adhered to throughout the design process.
Store Revised Sitemap
