Florence By Mills is a Gen Z focused clean beauty brand created by US based brand incubator Beachouse Group and actress Millie Bobby Brown. I had the pleasure of designing the Florence By Mills store from the ground up as part of the Fostr team. The store needed to deliver a world-class DTC e-commerce experience for customers no matter what device they were using. To effectively engage the audience we created vertical specific functionality including a beauty regime quiz, Snapchat virtual try-on, product bundling and upsells, subscription payments and automated replenishment email flows.
