FRKelly are a well established intellectual property law firm based in Dublin. Representing some of the music and sport’s biggest names, both nationally and internationally, they wanted a brand story, visual identity and digital presence that reflected this. Working closely with stakeholders, I created a brand narrative that leveraged FRKelly’s rich client list. Putting focus on their stories and the role FRKelly plays in their success, positioned FRKelly in each and every client’s corner. This brand idea acts as a totem pole that all messaging and imagery are anchored to. The tone of voice, tone of imagery, colour and typography all serve to reinforce this identity.
To accompany FRKelly’s new brand story, their logotype and visual identity were refreshed to better suite today’s digital environment. I redesigned their website from the ground up, improving the user experience using research gathered from their current site, workshops with stakeholders and careful user journey planning.
Brand Idea
Every FRKelly client has a story to tell.
From the challenges faced to success achieved, each chapter comes together to create something infinitely more valuable than the sum of its parts.
We take pride in understanding and appreciating exactly what it took to get this far. Working to safeguard your story sits at the centre of everything FRKelly does and stands for.
Your story is safe with us.
Brand Positioning
FRKelly are experts in your field. We employ a human approach that focuses on you and your story. FR Kelly differentiates itself from its competitors by replacing cold assurances and stock imagery with compelling, real world case studies from FRKelly’s international client list. The goal of these stories is to create an emotional connection and in turn generate an emotional response. Perception of FRKelly is that we understand your field, appreciate your story and will work tirelessly to protect what you’ve created.
